Missing & Murdered Indigenous Women & Girls

The number of missing and murdered Indigenous women in Canada is at a crisis level. There are 1.4 million Indigenous women in this country, that’s 4.3 per cent of the population. But they make up a staggering 16 per cent of murdered women and 11 per cent of missing women. This issue has been going on for decades, and the Canadian Labour Congress wanted to see justice finally happen for these women and their families. They wanted a way to reach millions of Canadians and get them involved in the conversation.

Cause Study

Fairness Works

The Canadian Labour Congress is the governing body of labour organizations in Canada, representing more than 3 million workers. They wanted to find a way to show Canadians the work that they have done for human rights as an organization over the last 50 years. Choosing some of the most compelling human rights topics that the CLC had championed, a multifaceted digital content program was created over a four-month period. This campaign reached millions of Canadians and showed labour in whole a new light.

Cause Study

Refugee Crisis VR Experience

As the global issue of refugees increases in importance and urgency, resistance to accepting them into Western countries is also escalating. Reasons for this are many, but a primary factor is the inability to truly empathize with people who have literally risked everything to secure safety for themselves and their families.

What if war came to North America and you were forced to flee with your family, as violence ripped apart your community? This concept seeks to create an intimate first-person experience from a western point of view. Using portable VR technology, the viewer is put into the shoes of a North American refugee. In this setting, they will feel the danger, emotion and drama of what it is to be a refugee in their own country.

Cause Study

Save Centre 4800

The Calgary Drop-In and Rehab Centre is the largest homeless shelter in North America and is well-known in Calgary. In 2016 they purchased an old hotel in the city and wanted to renovate it to become a mixed-use affordable housing unit called Centre 4800. The city was in need of hope when it came to housing, but the DI faced huge opposition. They wanted people to know that this was not an emergency drop-in shelter, but rather a transitional housing unit that was urgently needed by the DI’s clients. A digital campaign was created that told some of the stories of the people who would be living in Centre 4800 and in a few short weeks the overwhelming support helped the project get approved.

Cause Study

Make it Mandatory

On June 15, 2012, tragedy struck when a member of Teamsters Local 362 shot and killed three coworkers and wounded one other. The fall out from the event, created a movement within the union that wanted to see mental health support made mandatory in workplaces across Canada. A docu-series campaign was crreated called #MakeItMandatory with Local 362, that was eventually also adopted by Teamsters Canada. The campaign included videos, blogs, visuals and interviews with major Canadian leaders including Prime Minister Justin Trudeau. All of this content lead to an action engine where people could tweet and email influencers and politicians, and encourage them to make mental health support mandatory.

Cause Study

Lives Begin

The Calgary Drop-in & Rehab Centre is a local non-profit organization that has been serving Calgary for over 50 years. Often referred to as ‘The DI’, it is the largest organization of its kind in North America. In order to bring in donations during the holiday season and create awareness about homelessness, they needed a compelling multimedia strategy centered around a powerful video. This approach tackled the societal issues and misconceptions surrounding people experiencing homelessness. The result was a large increase in donations, even though the city was experiencing a heavy economic downturn in the province.

Cause Study

A Better Plan For All

The Canadian Labour Congress had been fighting for a better public pension plan for years, and they decided it was time to create a compelling campaign to speak to Canadians. They believe that no one should have to struggle in retirement, and that a stronger Canada Pension Plan is the best way to do that. A campaign was created that would reach a target audience of a key group millennials and baby boomers in their everyday day lives. This comprehensive plan included out-of-home, TV and an online content marketing program. In the end the CLC won a better CPP for all Canadians.

Cause Study